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就是我（形象+人设+内容+故事---生态）　　这是IP构建的最高境界。当IP所代表的价值观、生活方式与用户深度绑定，当用户愿意用IP来表达自我、定义圈层时，IP就不再是一个外在的消费符号，而是内化成为一种“文化身份和情感生态”。就像有人会说：“我是一个迪士尼迷”，IP与“我”合二为一。　　国风赋能：让潮玩IP更富生命力与全球竞争力　　国风（中国传统文化元素）并非简单的符号堆砌，而是潮玩IP实现差异

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